Summary/Use Case

• What is Facebook Dynamic Retargeting?
• Understanding The Basics
• Dynamic Ads

Getting Started/ Campaign Setup

• Cloning a Campaign
• User Guide | Facebook Retargeting
• Pixels
• Placement & Ad Size
• Target Your Campaigns
• Scheduling

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Campaign Tools

• Tracking Tag Implementation
• Inputting Destination URL In UI

Campaign Optimization

• Strategy
• Campaign Structure

One Sheet

• One Sheet

Case Studies

• B2C: National Jewelry Retailer
• B2C: Sports Performance Equipment
• B2B: Office Supply Chain
• B2C: Alcohol Delivery Brand

FAQ's

• Why does my bid fluctuate on Facebook & not on desktop retargeting?
• If I run a mobile campaign, do I have to run another campaign to hit Tablets?
• How is creative handled for Mobile within Facebook Retargeting Campaigns?
• Can SteelHouse control likes, comments, shares on ads/campaigns?
• Why doesn’t my 3rd party click tracking match my Facebook data?
• How does Facebook detect & prevent invalid clicks?

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