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What is the purpose of a click window?

The purpose of the view window is to demonstrate the intent of the user visiting the site as a direct influence of the ad view (impression).

 

View Windows and View Conversion windows are two separate concepts. The former is to determine what ad views would be treated as a “click” or more accurately “sessions” in their analytics. The latter is the same as we have become accustomed to discussing it... how long we will count a conversion resulting after the click or view.

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