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What if I just want to display a percentage of the conversions driven by my View Throughs?

Verified Views are NOT View Through Conversions.  We encourage you to find the time period that you would like to establish as intent for a user to view an ad and return to the site within.

Verified Views are an immediate response to an ad in view where view through conversions can be an out of view ad that didn’t have a “response” for weeks.  A user sees an ad (verified it’s in view) and within 30 minutes, returns to shop and converts, it’s of greater impact to most marketers than a below the fold ad where a user returned 2 weeks later.  We encourage you to find the time period that you would like to establish as intent for a user to view an ad and return to the site within.

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