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Why do I have to pay for non-viewable impressions?

We are a performance driven company, our goal is to accomplish the performance goals you set with us.  We simply will lose out on performance if the ad is not viewable, therefore hurting our ability to spend.  Verifying Performance takes the stress out of defining Incremental Value. Below the fold inventory can drive clicks because people scroll down, our technology understands when and what to bid on that type of inventory which helps your overall performance.

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