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Since all your performance is verified viewable, do you only charge for viewable impressions or a vCPM? Isn’t this what the IAB & MRC want to move to?

Yes it is true that the IAB and MRC want to move to a world where you only bill on viewable inventory. At SteelHouse we are taking that one step further. We are only showing you performance from viewable inventory. In time, SteelHouse may offer the ability to pay on a vCPM.

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