- The Verified Visits model focuses all reporting on conversions that have resulted from verifiable interactions with your ads. Interactions are considered verified if the impression served was deemed viewable – meaning the ad was in view and that user visited the advertiser sites within 1 hour (or a pre-determined window) of being exposed to the ad.
- We will only be judging performance metrics using viewable impressions, based on the IAB criteria that an ad unit must have been 50% in-view for at least one second
- This is a long overdue, new-to-market way to evaluate the true influence of digital display performance and is the latest contribution to SteelHouse’s ongoing commitment to total transparency.
Accuracy & Control
- SteelHouse is leading the way in expanding performance beyond the click by now verifying the human element. Verified Visits considers all interactions on a viewable impression to give a more accurate picture of your campaign – your verified performance.