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How does Facebook detect & prevent invalid clicks?

There are two different types of clicks that Facebook considers invalid:

  • Clicks from people who don’t seem to show a genuine interest in the ad, or who show signs of ad testing. This includes repetitive or accidental clicks and visits from the Facebook corporate network.
  • Clicks generated through prohibited means, such as fake accounts, bots, scrapers, browser add-ons, or other methods that don’t follow the Facebook terms.
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