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How Does SteelHouse Avoid Serving Impressions To Users Who Have Already Converted?

- Our onsite conversion pixel allows us to exclude all converted users from the acquisition audience as soon it is placed on the site.

- To exclude converted users prior to our pixel being placed on the site, we require a list of emails for all converted users. We then identify these previous customers through our partner LiveRamp & exclude them from the acquisition audience as well.

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