- Connecting with consumers who are actively shopping for items in your category.
- With the candidate audience in hand, we allow our multivariate ad server to optimize towards users with the greatest potential to convert. Using a host of factors including, but not limited to, publisher site, time of day, fold location, browser type, device type, DMA, creative performance - we are able to allocate budget in a more efficient and productive manner, maximizing ROI.
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