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Display Prospecting Tactics

We’ve expanded our acquisition capabilities from simple Look-Alike to Prospecting campaigns that take advantage of multiple tactics:

-Look-Alike (Site Behavior): Building a profile of site behavior, demo, contextual of those who convert and targeting prospects who match that profile.

-Contextual Targeting: Target based on keywords found on a website.

-3rd Party Data: In addition to the abundant amount of 1st party data, SteelHouse partners with others to provide additional reach based on your targeting criteria. We are tied into 28 different DMP’s & data providers

-Vertical Targeting: Target industry based on theme of the site, example: high fashion, children’s clothing, auto, travel, weather.

-Demographic Audiences: Direct campaign targeting those with similar demographics as those who convert.

**Optimization occurs through our Adaptive Adserver based channel, tactic, and targeting criteria.

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