knowledge base

We're here to help.


My Campaign Is Performing Well; How Do I Maximize Its Potential?

  • If your campaign is performing well, you may be missing extra sales by not reaching the entire audience.
  • TIP: Try raising the bid CPM to reach everyone eligible in the campaign. If you start to see diminishing returns, lower the bid CPM mildly until you find the sweet spot.
  • The same goes for budget; after you find the optimal bid CPM, increase the budget to reach more of the audience until the point of diminishing returns. 
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


Powered by Zendesk