- If your campaign is performing well, you may be missing extra sales by not reaching the entire audience.
- TIP: Try raising the bid CPM to reach everyone eligible in the campaign. If you start to see diminishing returns, lower the bid CPM mildly until you find the sweet spot.
- The same goes for budget; after you find the optimal bid CPM, increase the budget to reach more of the audience until the point of diminishing returns.
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