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Price-By-Campaign (PBC) allows you to set your own budget & CPM at the campaign level, providing more control over your spend, and more convenience to make changes in real time.
CONTROL: Advertisers value segments differently. With PBC, CPMs can now be set at the campaign level based on segment value and campaign objectives.
OPTIMIZATION: Leverage real time insights to shift budgets between campaigns. With CPMs and budgets set at the campaign level, you now have the ability to analyze and optimize better than ever.
CONVENIENCE: Make changes to each campaigns’ CPM and/or budget on the fly. No need to call an Account Manager and/or sign additional IO’s.