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How Does SteelHouse Identify People to Target?

  • Using our proprietary audience engine, we build a composite of the ideal user who is interested in your product/service. By leveraging a host of demographic, technographic, and geographic data about your current customers, we are able to scour the internet for similar users who might also be strong candidates for your product/service.
  • In addition to offering custom audiences, we have built-in integrations with leading data partners' providers. Unlike our competitors who use undifferentiated 3rd party data, we use unique 1st party, proprietary shopping data. We use declared data from consumer surveys rather than inferred audience attributes to ensure you are getting the audience you really want.
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