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What is the major takeaway of mobile campaigns?

Question:
 
What is the major takeaway of mobile campaigns?
 
 
Answer:
 
The ability to generate reach on mobile devices.
 
By creating a mobile specific campaign, you guarantee to:
  • Touch all mobile devices
  • Reach shoppers on the right device (many users access the internet through desktop only at work or in a household with shared computers and generally shop through their mobile devices)
  • Reach shoppers at the right time ­(our studies show that mobile usage and conversions peak at the same times of day)
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