What is the major takeaway of mobile campaigns?
The ability to generate reach on mobile devices.
By creating a mobile specific campaign, you guarantee to:
- Touch all mobile devices
- Reach shoppers on the right device (many users access the internet through desktop only at work or in a household with shared computers and generally shop through their mobile devices)
- Reach shoppers at the right time (our studies show that mobile usage and conversions peak at the same times of day)