- Every campaign should run for several days (we recommend 2 weeks) to allow our optimization engine to do its work. If a campaign isn’t performing outside that window, optimizing your bid and budget can get your campaigns into your target performance metrics.
- TIP: Try lowering the bid CPM on a poor performing campaign until positive results are found. Remember the suggested CPMs by audience here.
- TIP: Along with your bid, adjust the budget lower as well. The goal is to find the sweet spot where the correct bid and budget is used for your audience.
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