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Will My Unique Users Match Google Analytics?

  • Typically SteelHouse data is a bit lower than Google Analytics or your analytics package. SteelHouse is seen as a third-party cookie, and thus, can only cookie browsers that allow third-party cookies. Google Analytics is seen as a form of a first-party cookie, and thus cookies all users. Any type of differences in data are perfectly normal. 

  • More information can be found here
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