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How Small of a Segment Can I Create & Target a Campaign Against?

  • Realistically you can segment audiences into as small of a bucket as you want, however we recommend, in order to hit scale with our adaptive adserver, using segments with about 25k individuals over a 30 day period 
  • If you have a really high conversion rate (Industry avg. is 2%), those segment buckets can be much smaller 
  • If you target a segment with less than 25k individuals, the campaigns will function fine but you will see a potentially lower performing campaign 
  • SteelHouse recommends 25k+ for each segment
  • Smaller segments may be used but their impact may be minimal
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