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What Are Click Tracking Parameters?

  • Click Tracking Parameters are a set of identifiers applied to the base click URL on every click
  • These URL identifiers often match back to 3rd party tracking, such as Google Analytics or Adobe Analytics
    • Example: http://www.site.com/utm_source=steelhouse&utm_campaign=retargeting
  • 'utm_source=steelhouse&utm_campaign=retargeting' are Click Tracking Parameters and go in the "Track" section within creative
  • Click Tracking Parameters can apply to the ad group (set of creative) or an individual creative
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