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Win Rates

  • Win Rates, simply put, are the percentage of impressions won that your brand bids on
    • Formula: Impressions Won / Total impression Bid On
  • SteelHouse utilizes an RTB (Real Time Bid) platform
  • The “Win Rate” is the % of impressions we bid on that you actually win
  • SteelHouse’s win rate is usually between 8 - 15% but it completely depends on your bid
    • The higher CPM the greater Win Rate percentage 
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