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Return On Investment (ROI)

  • ROI is simply your Gross Profits divided by your Costs and displayed as a percentage
  • Example:
    • Cost = $10,052
    • Revenue =$81,310
    • GP (Revenue - Cost) $71,258
      • (71,258/10,052) *100 = 709% ROI
  • Return on Investment (ROI) is one of the performance metrics that SteelHouse can input into our adaptive adserver as a target performance goal
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