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Cost Per Sale (CPS)

  • Cost-Per-Sales (sometimes referred to as Pay-per-sale or PPS cost-per-sale or CPS) is an online advertising pricing system where a Publisher is paid on the basis of the number of sales that are directly generated by an advertisement
  • It is a variant of the Cost-Per-Action (CPA) model, where the Advertiser pays the Publisher in proportion to the number of actions committed by the readers or visitors to the site
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