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Performance Expectations

When running a SteelHouse campaign, we expect to be able to drive 7-10% of your overall website conversions. Please discuss performance expectations on your Jumpstart call.

Performance Caveats:

  • For new campaigns, our Adaptive Adserver typically needs 10-14 days of data before it aggressively optimizes towards your performance goals
  • If running third party attribution systems, we tend to see a discrepancy in conversions up to 50%, depending on how many other digital channels you are running
    • Some third party ad servers attribute conversions based on sessions, not last touch
    • Please bring this to your Account Team's attention on your Jumpstart call so they can advise on performance expectations
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