When running a SteelHouse campaign, we expect to be able to drive 7-10% of your overall website conversions. Please discuss performance expectations on your Jumpstart call.
- For new campaigns, our Adaptive Adserver typically needs 10-14 days of data before it aggressively optimizes towards your performance goals
- If running third party attribution systems, we tend to see a discrepancy in conversions up to 50%, depending on how many other digital channels you are running
- Some third party ad servers attribute conversions based on sessions, not last touch
- Please bring this to your Account Team's attention on your Jumpstart call so they can advise on performance expectations