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What Is A Performance Goal?

A Performance Goal is the level of return you expect from your investment. SteelHouse supports the following goals:

    • ROAS (Return On Ad Spend)
    • CPS (Cost Per Sale - also known as A/S)
    • ROI (Return On Investment)
    • CPA (Cost Per Acquisition or Cost Per Order)

We recommend performance goals include a combination of view-through and click-through conversions. Goals can be based on only click-through conversions or only view-through conversions, if requested

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