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What Is An Ad Group?

  • Ad Groups typically consist of a single type of offer (i.e. “25% off today only”)
  • Ad Groups are used for both display (Retargeting) and Onsite Offers
  • An advantage of the SteelHouse Campaign Management System is that it allows you to include multiple Ad Groups (Offers) within the same campaign, much like you would with traditional marketing
  • For example, you may elect to run a Single Summer Clearance “Campaign” but with multiple offers throughout the summer months
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