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Can I Use A 3rd Party Ad Server For My Creatives?

  • We currently support 3rd Party Ad Tags from PointRoll and DCM.
  • For PointRoll tags, please refer to: https://help.steelhouse.com/hc/en-us/articles/204567419-SETUP-POINTROLL-TAGS
  • For DCM, we can use Javascript Tags and just add in our SH click macro. The tags appears as follows:


<a2:frame width="728" height="90">
<a2:thirdparty click="" width="728" height="90">
<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/N8818.160517STEELHOUSEMEDIA/B8637066.117975326;sz=728x90;click=${click_url};ord=${rand}?">
</SCRIPT>
</a2:thirdparty>
</a2:frame>

 

**This will allow both SH and DCM to record click data**

Site Supplied Click Tracking in DCM: https://support.google.com/dcm/partner/answer/2828472?hl=en&ref_topic=3540316

 

NOTE:

  • When a user engages with an SH ad unit (i.e. hovers over an image or CTA button), several calls are made to the SteelHouse server in which no action are taken
  • These calls are integrated into the user’s overall cookie score and allows us to make particular optimization decisions
  • If SteelHouse uses a third party ad server, we lose this granular level of behavioral data
  • This significantly impairs our ability to optimize towards click performance (clicks and click conversions), one of SteelHouse's core competencies
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