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How Long Do Pixels (Tags) Have To Be In Place Before Campaigns Can Go LIVE?

  • Retargeting Campaigns: 48 hrs
  • Acquisition Campaigns: 7 days
  • Our Adaptive Adserver stores/reports data on a rolling 30 day basis, therefore if a campaign is launched before 30 days (i.e. 48hrs) it will naturally ramp performance as the campaign progresses
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