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What Is A PSA?

  • A Public Service Announcement (PSA) is the type of ad we serve to retargeting control groups

  • Users in this group see a PSA instead of your ad so that it’s possible to measure and compare the performance lift provided by that campaign

  • PSA's are paid for on a CPM basis

  • SteelHouse does not recommend running PSA control groups if an Advertiser is running with more than one retargeting partner
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