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Why Is E2: Email Evolved Not The Same As Retargeting?

  • Retargeting targets users that have shown interest in the site within the last 30 days, who have not made a purchase
  • Retargeting is all cookie based
  • E2:Email Evolved is a Retention Marketing Offering where we are targeting user who have signed up to receive your promotional emails
  • These users usually fall into a group of people who have purchased as well as previous customers as far back as your email list goes
  • Retargeting is designed to drive people back to make a purchase of a specific product
  • E2:Email Evolved is designed to remind your subscribers, what offers you have and retain them as loyal consumers
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