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How Do I Get Billed For E2: Email Evolved?

  • SteelHouse bids using our API and proprietary technology on your behalf
  • CPM’s vary depending on factors such as Audience and Seasonality
  • Audience
    • If you are targeting users for a new pair of basketball shoes during the NBA championships, the audience is going to be more expensive as many people are bidding on these users at the same time, driving up CPMs
  • Seasonality
    • November and December are generally the most expensive time to buy on any social platform
    • CPMs do increase during this period, however performance generally does too
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