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Strategy

  • The ideal campaign strategy depends on your end goal. Some advertisers use SteelHouse Cross-Device to back into a KPI which is perfectly acceptable.
  • Some advertisers take a different approach and message each mobile user with a specific number of impressions, with the expectation that the user will convert somewhere.
  • Both strategies can be accomplished with the SteelHouse platform as there are many different campaigns and strategies that can increase conversions and revenue per visitor:
    • Offer Messaging
    • Cart Abandonment
    • Customer Retention
  • Leveraging the Audience Engine adds sophistication to display retargeting campaigns, as it allows marketers to design highly targeted campaigns for a specific niche audience
  • In either regard, the same campaign strategies on desktop are recommended for mobile (except the use of video)
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