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Reporting

Overview:

There are 5 Universal Reports all Clients have access to:

  • Overall Performance
  • Campaign Performance
  • Ad Group Performance
  • End of Quarter Report
  • Publisher’s Report

In-Depth Breakdown:

  • Top Section: Contains Key Metric Summary 
    • Overall Performance Graph 
      • Can be isolated to "Key Metric Performance" 
  • Middle Section: Contains Performance Graph
      • Can be isolated to "Key Metric Performance" 
  • Bottom Section: Contains Daily Table of All Key Metrics (available for export)
    • Daily View 
      • Impressions
      • Clicks
      • Click Rates
      • Click and View Conversions
      • Total Conversions
      • Total Conversion Rate
      • Click Total Order Value 
      • View Total Order Value 
      • Total Order Value
      • Average Order Value
      • Click ROAS
      • ROAS
      • Click eCPA
      • eCPA
      • Spend
    • Detail View
      • Conversion Time
      • Order ID
      • Order Amount
      • Type
      • Publisher/Ad Network
      • Campaign Name
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