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Segmentation Use Case

Sample Segments for Marketers - Goal to increase conversion rates for an abandoned audience:

1. Segment all users with one-page view (Typically those users are homepage bouncers not familiar with the brand) (High-Funnel Segment)

2. Segment all users who view a product page (Mid-Funnel Segment) (URL targeting)

3. Segment all users who abandon their shopping cart (Low-Funnel Segment)

4. Engaged Shopper, target all users with 2+ plus visits within the last 7 days (Low-Funnel Segment)

5. Reluctant Shopper, 3X the average page views 

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