knowledge base

We're here to help.

Follow

How is Attribution Calculated?

  • Attributed conversions is calculated by adding 100% of your click conversions to a multiplication of your Attribution Percentage against the total View-Through-Conversions
  • Attributed Conversions:
    • Total Click Conversions + (Total View Conversions * Attribution Model)
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

Powered by Zendesk