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How is a User Defined?

  • Once a customer arrives on an Advertiser's site for the first time after the SteelHouse Smarter Pixel installation, SteelHouse will cookie the User
  • When a cookie is dropped, SteelHouse assigns that user with a general user ID(GUID) which is a non personally identifiable (link to privacy policy) way of identifying each user that has been cookie'd
  • The count of 'Users' in our reporting platform is in turn the count of each GUID within a given time range
  • The GUID is not available in SteelHouse reporting because of our participation in the Network Advertising Initiative (NAI)
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