A leading online retailer of hair and beauty products, Folica wanted a more personalized approach reward their loyal “Elite Members”.
In contrast to standard loyalty programs that give everyone the same rewards, Folica turned to SteelHouse to implement new marketing strategies that would to interact with and incentivize Elite Members, as well as help drive conversions.
SteelHouse targeted these Elite Members via their platform. Folica then sent an exclusive email to this group offering Free Shipping on their next purchase. SteelHouse then reiterated Folica’s email message with Real Time Onsite Offers to create consistent messaging.
Reinforcing email campaigns with onsite offers results in 68% conversion lift.