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What defines a 'User'?

When a customer arrives on the Advertiser's site for the first time after SteelHouse pixel installation, we cookie the user. When we drop the cookie, we assign the user with a general user ID, or a guid, and then we are able to identify each user that has entered our system

The count of 'Users' in our reporting platform is then the count of each guid within a given time range. The general user ID is not available to be reported on in our system because of our participation with the Network Advertising Initiative (NAI) as being personally identifiable information on your users.

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