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Audience Builder

Context | Overview:

  • Segmentation is a core benefit of running retargeting campaigns through SteelHouse
    • The unique takeaway is that Advertisers are able to gain insight into their customer's behavior and apply that insight into future advertising efforts
  • We achieve this feat through our Audience Builder, available to all users free of cost, within our dashboard

Audience Builder Defined:

  • The Audience Builder is a search engine displaying Real Time Data directly within the interface (without any exporting needed), allowing you to create segments and view the users that fall into that segment in a defined period of time
  • Audience Builder is the footprint to the SteelHouse campaign structure and strategy and offers an insight that leverages your online advertising in a much more intelligent and progressive fashion
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