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Can I Geo-Target My Campaign?

  • Yes- Using the segmentation tool to build a geo-based audience, you can target users based on their location
  • You have the ability to narrow down to specific, designated marketing areas (DMAs), cities, zip codes and countries
    • DMA = 3 digit code (link to file)
    • CITY = 2 digit code
    • STATE = 2 letter code (link to file)
    • COUNTRY = 3 letter code (link to file)
  • SteelHouse can exclude certain geographies as well
  • Please contact your support team at to ensure your geo excluded audience is properly constructed
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