knowledge base

We're here to help.

Follow

Segment Setup

  • To create a Segment, click the ‘Create Segment’ button on the Audience Engine List Page
    • You will be presented with the 'Audience Engine Creation' screen
    • On the right side of the screen, you will see resulting data
      • Similar to looking at any analytic data in real-time (much like Google Analytics) with the difference being that this data is actionable with a campaign
      • On the left-side of the screen, we’ve created a search engine that is tapped into your analytics, allowing you to create a segment using the elements of time, activity, and location
    • Use any of the levers on the left to create a Segment
    • Immediately you will see the resulting users, conversion rate, and average order value on the right side of the screen
  • To save a Segment, name the Segment in the bottom right textbox and click the ‘Save' button

Activity Section:

  • Under the Activity section, the ‘What Did They Shop For?’ field allows you to search for any portion of a URL on your website, any product information, or any custom argument data you are passing to the SteelHouse Segmentation System
  • Within the 'What Did They Shop For' section, URL data can be searched by using any terms after the ‘.com’ and before any ‘?’ in the URL
  • In the below example, ‘dogs’ could be entered into the SteelHouse segmentation system - http://www.site.com/dogs/?cats=true. It’s important to note that segmenting using ‘cats’ or ‘cats=true’ isn’t possible
  • Within the ‘What Did They Shop For' section, any custom argument data you are passing can be segmented by entering the matching key value pair
    • IE: If you are sending ‘customertier=bronze’ into the SteelHouse Audience Engine, just type in ‘customertier=bronze’ and you will see those resulting users
    • If you are unaware of the data you are passing to the SteelHouse audience engine, please reach out to your Account Manager or support@steelhouse.com
  • If you need to combine any data within the 'What Did They Shop For Field', hover over the red "shop" to see a tooltip. Using a semi-colon represents ‘and’, while using a comma represents any ‘or’ functionality
  • Example searches - “dogs, cats" represents dogs or cats while “dogs; cats” represents dogs and cats
  • The Location section of the Audience engine allows you to search using any country, state, DMA or zip code. Countries are three digit codes (http://en.wikipedia.org/wiki/ISO_3166-1_alpha-3) while states are two digit codes (http://en.wikipedia.org/wiki/List_of_U.S._state_abbreviations).
  • If you need to combine any data within the ‘location’ hover over the red ‘located’ to see a tooltip. Using a semi-colon represents ‘and’, while using a comma represents any ‘or’ functionality.
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

Powered by Zendesk