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What Are Impression Tags?

  • Impression Tags refer to a set of code (typically javascript or image pixels) that track SteelHouse impressions back to a 3rd party adserver such as DFA
  • Impression Tags are provided by the third party adserver and are placed in the 'Advanced' portion of the tracking area within each ad group or creative 
  • Click redirects can apply to the ad group (set of creatives) or an individual creative
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