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What Is Reach?

  • Reach is the number of unique users we are able to serve ads to who fall within the website's cookie pool of site visitors
  • Usually presented in a whole number or a percentage
  • Example:
    • Campaign A's reach was 65% of the total audience
    • Campaign B reached 1.5 mil unique users
    • Total Cookie Pool was 2.3 Million Website Visitors
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