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Strategy

  • Recommended to use a strong compelling offer within a Look-Alike Campaign
  • These are users that are not familiar with your brand and need compelling messaging to attract them
  • Using a countdown timer to add urgency along with “Today Only” messaging is also a great strategy
  • Look-Alike Campaigns can also take advantage of sequenced messaging
  • Introduce your brand with a video for the first few days to users, then after these users have seen the video campaign, utilize dynamic product (the most popular products on the site) along with a strong offer
  • Test different creative, or ask the ad ops team to dial up the adaptive adserver performance, thus making the audience smaller
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