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Performance Expectations

  • Click Rate: Much lower than desktop retargeting, expecting about 20% of your display retargeting click rate
  • Conversion Rate: Dependent on the Mobile Site and the ease of completing a purchase
    • Typically 10% of your display conversion rate.
  • ROAS: Expect a ROAS about 50-75% lower than your display retargeting efforts
  • Reach: Varies from site to site, a user must visit the site on their mobile device in order to be retargeted on a mobile device, therefore it depends on the mobile site traffic. 
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