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What Is An Element?

  • Element is a single item in the campaign that will be manipulated to gauge results
  • Only one element is to be tested at a time
  • The element can be any changeable component of the campaign: copy, color, creative features, campaign features, button size, etc. and can contain multiple variations
  • Example Elements:
    • Color of Campaign: 1 Element
    • Size of Campaign (RTO): 1 Element
    • Slingshot Usage: 1 Element
    • Countdown Timer: 1 Element
    • Discount: 1 Element
  • Example Variations of Elements (Many variations can be used against one element in a single test)
    • Color of Campaign
      • Blue
      • Black
      • Orange
    • Size of the Campaign (RTO)
      • 200px wide
      • 150px wide
      • 250px wide
    • Slingshot Usage
      • Campaign With Slingshot
      • Campaign Without Slingshot
    • Countdown Timer
      • A Large Countdown Timer
      • A Small Countdown Timer
    • Discount
      • 5%
      • 7%
      • 10%
 
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