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What Is A Campaign?

  • A Campaign is an organized effort to promote a product or service
  • An advertising campaign can occur across various mediums or channels
    • Print
    • Outdoor
    • Online
    • Email
  • Campaigns run for specified timeframes (flight dates) and are accompanied with the appropriate budget (spend) to support the effort
  • Marketers will monitor the campaign performance during its flight to ensure campaign objectives are being met, in which Campaign performance is usually measured by CPA, ROI, ROAS
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