- Our UI allows you to specify your Ad Groups’ relative importance through Weighting and then determine how long or how often to show each individual Ad Group, which we call 'Escalation'
- The Escalation Feature allows you to sequence your campaign messaging with a more compelling message to a User if they have not converted within a certain timeframe
- IE: You have 1 Campaign with 2 Ad Groups. Assuming you will be escalating traffic between the 2 Ad Groups, you can escalate the Ad Groups by 'Days' or 'Impressions'
- We recommend that you escalate by 'days' for optimal results
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