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How Does SteelHouse Optimize My Campaigns?

  • SteelHouse has recently restructured our Ad Server
  • Our Ad Server has historically been focused only on driving conversions: Click or View
  • We listened to our customers' recent feedback, asking us to allocate a larger emphasis on Click Performance (Clicks & Click-Based Conversions)
  • As a result, we’ve restructured our bid decisioning using a new algorithm to maximize Click/Clicks conversions while keeping overall lift constant
  • This process is completed programmatically
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