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Are There Any Limitations When Building An Audience Segment For Retargeting?

  • In the example above, you can build an audience segment on everything pre '?'.
  • Therefore you can build an audience segment for '/pets' but not 'dogs=cats'
  • If you wanted to fire an Onsite Offer on any page containing dogs or cats in the URL structure, you would utilize what we call a 'Wildcard' which is indicated as *dog* and/or *cats* in the Site Sectioning area of the platform
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