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SteelHouse Analytics Overview

  • As it pertains to Revenue, SteelHouse Reporting is set to capture and report on a last click attribution model on campaigns within the SteelHouse platform
  • The revenue data you may see in your Analytics platform can be skewed to the tune of 60%
  • SteelHouse revenue will traditionally be higher than GA's reported revenue. Thus, if you are running campaigns in multiple channels, your analytic platform may not credit SteelHouse with a conversion even though SteelHouse has been serving ads to the User along their path down the conversion funnel
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