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What Is Good To Test?

  • Success of A2 Features (Video, Carousel, Colors, etc)
  • Success of Campaign Type (Slingshot, DPP, Cart Sweeper, etc)
  • Discounts (Amount, Urgency Level, Reciprocation, etc)
  • Comparison between In-House Creative & Customer Creative
  • Segmentation & Sectioning (Geotarget, Multiscreen, Site Pages, etc)
  • Product Focus vs Category Focus
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